Annual Impact Reports
The Beef Checkoff is a producer-designed and producer-directed program established to build demand for beef. Through the Federal Beef Promotion Act and Washington Beef Checkoff statute, the Washington State Beef Commission is charged with directing, managing and executing Beef Checkoff programs in the Evergreen State.
The Beef Checkoff in Washington is focused on three nationally-aligned critical demand-driving areas and four locally-identified strategic priorities.
Promotion
Beef. It's What's For Dinner
This Beef Checkoff legacy consumer campaign is the core brand of the Federation of State Beef Councils.
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Research
A Research Roadmap
The WSBC works with National Beef Checkoff contractors and universities to co-fund critical research.
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Education
INfluencing the INfluencer
Direct consumer education and outreach is enhanced through strategic influencer partnerships annually.
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Trust
Implement reputation management strategies to reshape the narrative about sustainable beef production and the environment.
Taste
Promote and capitalize on the multiple competitive advantages of beef as the top protein choice compared to other proteins. Address the consumer’s price/value concerns.
Wellness
Positively engage in the sustainable nutrition conversation and beef’s key role in responsibly feeding people.
Stakeholders
Strengthen producer pride their Beef Checkoff investment by educating and engaging, delivering impact results and a culture of transparency.
Getting it Done
In Fiscal Year 2026-27, the Washington State Beef Commission will continue to focus on building demand for beef by connecting Washington's Beef Community from pasture to plate.