Rethink The Ranch

Home on the range...and in the pasture, and at the feedyard. Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way. 

There are more than 9,000 cattle farms and ranches in The Evergreen State, with an average herd size of 40 cattle. Learn more about the people and the process involved in raising beef from the pasture to the plate.


If you're looking for that personal connection to your beef producer, there's many ways to buy local here in Washington. Our Local Beef Directory is a great first step if you want to buy direct from a farm or ranch.

Visit The Local Beef Directory 

Reimagine the role of a cowboy to what it really is: a caretaker of land and cattle. Whether just starting out, or at it for generations, each farm and ranch has a story that starts to sound familiar -- a sustaining drive to keep the opportunity alive for the long term. This philosophy runs counter to our current start-up culture, and some of the negative claims about the modern ways we grow food. The formula our beef community invariably follows includes rich tradition and advanced technology. These are not mutually exclusive. Dive into this concept deeper by virtually visiting several Washington farms and ranches.

we toured a beef processing plant during covid-19

We toured one of the two large beef processing plants in eastern Washington to find out what's being done to protect employees from COVID-19 in workplace. Go inside with us.

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5 facts about beef and the environment

Are cattle the climate change culprits they're often made out to be? Get the answer, and four more facts about raising cattle and what that means for our environment. Explore the lesser known ways beef makes our food supply more sustainable through learning about the practices of real Washington ranchers and cattle feeders.

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Raising The Bar On Raising Cattle

The beef community has a long-standing commitment to caring for their animals and providing families with the safest, highest-quality beef possible. The Beef Quality Assurance (BQA) program trains farmers and ranchers on best practice cattle management techniques to ensure their animals and the environment are cared for.

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Meet Your Ranchers

Why We Love what We Do

Cody Easterday

Welcome to Easterday Ranches just outside of Pasco, Washington. The Easterday family is four generations deep in agriculture in the Columbia Basin. They're a family and team passionate about what they do, which is produce high quality beef for consumers right here in Washington and beef-lovers around the world.

Meet Cody >

See Jane Ranch

Klickitat County rancher Jane Lee is a force of nature. Whether it's helping a mother cow have a calf or saving a hiker off the side of a mountain, she's up to the task. Her super power is helping others, and this influential woman is passing it down to the next generations at Lee Ranch.

Meet Jane >

in Their Genes

Beef cattle aren't cloned, but Clay Schuster and his six year old mini-me Royce might make you believe biotech is behind the next generation of ranchers on this family enterprise that dates back to the 1880s. See how investment in cattle breeding is making beef more sustainable.

Meet Clay >

The Ultimate Locavore

The cattle at El Oro Cattle Feeders in Moses Lake are healthy locavores. They enjoy the leftovers from many of Washington's agricultural crops including potatoes, grains, and grasses. The yard's horseback cattle health experts take care of the rest, checking on every animal, every day.

Meet The El Oro Team >

A Farm Inside A Farm

Visionary, or just practical? You decide. At Coulee Flats Dairy, Case has built a dairy farm inside of a crop farm. And they both benefit. The cattle are the key to using the farm's land and water in a way that's sustainable by design.

Meet Case >

Raising Healthy Cattle, And Kids 

At Adrian Cattle Co., they know what it takes to keep 1,000 cattle healthy. Then again, these parents know how to keep 11 kids healthy too. Meet this unique family who works together to care for the cattle on their ranch and feed yard near Soap Lake, Washington.

Meet Mark >