Rethink The Ranch

Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way by using the latest technology and resources. Currently there are more than 9,000 cattle farms and ranches in our state, with an average herd size of 40 cattle. Learn more about the people and the process involved in raising beef from the pasture to the plate.


Welcome to Easterday Ranches just outside of Pasco, Washington. The Easterday family is three generations deep in agriculture in the Columbia Basin. They're passionate about what they do, which is produce high quality beef for consumers right here in Washington and beef-lovers around the world. 

See Jane Ranch

Klickitat County rancher Jane Lee is a force of nature. Whether it's helping a mother cow have a calf or saving a hiker off the side of a mountain, she's up to the task. Her super power is helping others, and this influential woman is passing it down to the next generations at Lee Ranch.

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schuster rethink the ranch

In Their Genes

Beef cattle aren't cloned, but Clay Schuster and his six year old mini-me Royce might make you believe biotech is behind the next generation of ranchers on this family enterprise that dates back to the 1880s. See how investment in cattle breeding is making beef more sustainable.

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Rethink The Ranch: Low-Stress Handling

Meet the Mays family. Don and Paula bought their Kitittas Valley Ranch in 1978 and started raising cattle and kids. Now three generations work together.

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Rethink The Ranch: Fire Control

Meet Cass Gebbers. The Gebbers raise cattle and fruit just outside of Brewster, in the seasonal creek valleys and high, dry mountains. Learn about their herd of Angus cattle and how they thrive in north-central Washington.

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Rethink The Ranch: Local & Sustainable

Meet Michael and Liz Para. They raise beef in Othello, Washington. At their feedyard, they prioritize feeding a balanced diet of the grains and crop by-products produced locally in Adams County.

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Rethink The Ranch: Keeping Cattle Healthy

Meet Mark. He knows what it takes to keep 1,000 cattle healthy. Then again, he knows how to keep 11 kids healthy too. 

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Rethink The Ranch: Cow Comfort

Meet Eddie. He and his father consider the cows at their dairy farm in Quincy part of the family. So keeping their cows comfortable is a big priority.



Responsibly Raised

Washington's farming and ranching families are a lot like you. They juggle caring for their cattle and the land with their family's full, busy schedules. They have that patented Pacific Northwest passion for their life's work, and a desire to raise a healthy, happy family. Sound familiar? We thought so. Get to know more about some of the families who raise beef right here. Meet your Ranchers.

The Sackmanns

Meet this Columbia Basin ranch family and learn more about what cattle eat from Jaime, a cattle nutritionist. 

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The Uebelackers

This first generation farming and cattle feeding family in Othello is passionate about their modern approach.

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The Easterdays

This family makes the most of the fine cattle feeding conditions of eastern Washington. Take a virtual tour of a feedyard.

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The Dertings

Will and Nicole Derting started Post 5 Cattle Co. to raise their boys Hank and Gus the same way...

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The Waddingtons

Justin Waddington and his family raise cattle near Yakima. Three generations work together...

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The Roses

Bob and Jim Rose are long time ranchers near South Bend, WA on Willapa Harbor...

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The Rathbuns

The Rathbuns are hard at work, raising healthy cattle and a healthy family in Moses Lake...

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The Mullers

This family is committed to animal care - as a husband and wife team of practicing veterinarians and ranchers, raising their daughters... 

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The Boons

Washington is a dairy-rich environment. This family makes the most of their farms east and west of the cascades for their cows...

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Spotlight on safety

Washington's One Health working group visited Coulee Flats Dairy to learn more about the use of antibiotics in livestock agriculture. They were surprised by what they saw.

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Dive Deeper

Beef FAQs

Looking for local beef facts and figures? You've got questions, we've got answers! Wondering how many ranches are there in Washington? Are there slaughter facilities? Feed your curiosity by learning more about how beef is raised in our state. 

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